Conference Track (Wednesday)

Industry Standards and Ethics

Wednesday, August 17, 2022 6:30 a.m. - 8:10 a.m. MT

Mirror, Mirror of Ethics On The Wall: Who's The Least Complacent of them All?

Wednesday, August 17, 2022 8:30 a.m. - 10:10 a.m. MT

Beliefs, Behavior, and Fraud in Valuation: Emotional Intelligence to Regulatory Policy, Application and Practice

Wednesday, August 17, 2022 10:30 a.m. - 12:10 p.m. MT

Pricing Is In The Eye of the Beholder!

Wednesday, August 17, 2022 1:00 p.m. - 2:40 p.m. MT

Shifting the conversations with your clients for better buy-in and higher fees.

After attending this session, you will be able to:

  • Determine why hourly rates should be a thing of the past
  • Create a new paradigm of distinction in your prospects mind
  • Identify how to most effectively communicate your uniqueness in a sea of sameness
  • Recognize why positioning trumps pricing in all cases

Total CPE: 2
Fields of Study: Communications and Marketing: 2
Program Level: Intermediate - Learning activity level that builds on a basic program most appropriate for individuals with detailed knowledge in an area.

Who Should Attend:

This session is for all professionals that want to get out of the swapping hours for dollars game and to elevate the conversations with prospects above the level of "what's your hourly rate?"


Previous training or research on subject matter being taught. Such persons are often at a mid-level within the organization, with operational and/or supervisory responsibilities.

Advanced Preparation:


Mel Abraham
Mel  Abraham


Read Biography

Young Valuation Experts Q&A Panel: Getting them Invested and Engaged

Wednesday, August 17, 2022 3:00 p.m. - 4:40 p.m. MT