Build and Grow Your Practice (Friday)

Looking Different: Becoming Intentional with your Marketing Strategy

Friday, December 17, 2021 1:30 p.m. - 2:20 p.m. ET

The firm of tomorrow can attract key clients to them by embracing the notion that everything they learned about marketing was wrong. Learn how to shape an intentional marketing strategy to identify target clients and attract them to you.

  • Recognize the importance of creating a marketing strategy to target key clients

Total CPE: 1
Fields of Study: Business Management and Organization: 1
Program Level: Overview - Learning activity level that provides a general review of a subject area from a broad perspective.

Who Should Attend:

Anyone who wants to attract the right client.

Prerequisites:

None required. These overview programs may be appropriate for professionals at all organizational levels.

Advanced Preparation:

None

Garrett Wagner

Garrett  Wagner

CPA/CITP

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How to Build Your Authority in the B2B Marketplace without Spending Money on Ads

Friday, December 17, 2021 2:40 p.m. - 4:20 p.m. ET

Marketing online using social media for B2B sales has been challenging with most social media platforms focused on B2C consumers. This session will focus on Linkedin and show strategies and techniques for booking more business to literally any B2B market you want to target. And all of our techniques do not require spending any money on advertising!

After completing this session, attendees will be able to:

  • Choose their ideal target market
  • Design their Linkedin profile to attract their target audience
  • Prepare to start making connections to their target audience
  • Create a content marketing schedule
  • Create authority and an online presence that is targeted to your ideal audience using Linkedin 

Total CPE: 2
Fields of Study: Communications and Marketing: 2
Program Level: Intermediate - Learning activity level that builds on a basic program most appropriate for individuals with detailed knowledge in an area.

Who Should Attend:

CEOs, CMOs, business owners, marketing directors, and anyone wanting to create a personal brand using Linkedin.

Prerequisites:

Previous training or research on subject matter being taught. Such persons are often at a mid-level within the organization, with operational and/or supervisory responsibilities.

Advanced Preparation:

None

Colin Brown

Colin  Brown

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